GPI

Integrations

Braze Translation Connector

Translate Braze Campaigns, Canvas steps, and Email templates across 200+ languages — the connector pulls content directly via the Braze API, with no manual file exports or copy-paste workflows.

Up to 50%

Faster Time-to-Publish

200+

Languages & Character Sets

0

Manual File Exports Needed

ISO Certified

25+

Years Localization Experience

24/7

Secure Cloud Access

Works with

BrazeCampaignsCanvasEmail TemplatesBraze REST API

The Challenge

Localizing Multi-Channel Customer Engagement Content at Campaign Speed

Braze powers customer engagement across Campaigns, multi-step Canvas journeys, and email — content built for speed and personalization, not for manual translation coordination. Marketing and lifecycle teams running global programs on Braze need every language version of a campaign or journey to launch together, not weeks apart.

Content Spread Across Three Different Structures

Campaigns, Canvas steps, and Email templates each hold translatable copy in a different shape — manually exporting each one separately for translation is slow and easy to get inconsistent.

📤

Canvas Branching Logic Multiplies the Content to Translate

A single Canvas journey can contain many steps and decision branches — without a connected workflow, keeping every branch synchronized across languages as the journey is edited becomes a manual tracking exercise.

🔀

Manual Translation Delays Campaign Launch Timing

Multi-language campaigns and journeys are meant to launch together across markets — a manual translation cycle for even one language holds back the entire send, or forces staggered, inconsistent launches.

⏱️

No Unified Visibility Across Campaigns, Canvas, and Email

Without a connector, there is no single view of what has been translated across all three content types — making it difficult to confirm a multi-channel program is fully localized before it goes live.

🌍

How We Solve It

Professional Translation, Pulled Directly From Braze via API

The GPI Braze Translation Connector consumes the Braze API to pull content directly from Campaigns, Canvas steps, and Email templates — no manual export, no copy-paste between systems.

One Connector for Campaigns, Canvas, and Email

Rather than three separate manual processes, the GPI Braze connector treats Campaign content, Canvas steps, and Email templates as one coordinated translation scope — pulled via the Braze API, translated under the same certified workflow, and tracked together through the GPI Translation Portal.

API-Based ExtractionCampaign TranslationCanvas Step TranslationEmail Template TranslationLocale-Mapped Delivery200+ Languages

Once extracted, content is routed through GPI’s ISO-certified professional translation workflow and returned ready to bring back into Braze — so every language version of a campaign or journey can move through the same review process before launch.

How It Works

How the Braze Translation Connector Works

A six-step pipeline — from campaign content in Braze to localized, launch-ready content across every target language.

  1. 1

    Build in Braze

    Create or update Campaigns, Canvas journeys, and Email templates in Braze as usual.

  2. 2

    Select Content for Translation

    Choose the Campaigns, Canvas steps, or Email templates to localize for one or more target languages.

  3. 3

    Connector Pulls via Braze API

    The connector consumes the Braze API to extract the relevant content — no manual export required.

  4. 4

    Professional Translation

    Certified linguists and AI NMT translate the extracted content under ISO 17100 and ISO 18587 certified processes.

  5. 5

    Localized Content Returned

    Finished translations are returned mapped to the correct Campaign, Canvas step, or Email template and target language.

  6. 6

    Review & Launch

    Marketing teams review localized content and launch — across every language market at the same time.

Platform Features

Key Features of the Braze Translation Connector

Capabilities purpose-built for how customer engagement content actually lives in Braze — across Campaigns, Canvas journeys, and Email templates.

🔌

Direct Braze API Integration

Consumes the Braze API to pull content directly from your Braze workspace — no manual export files, no copy-paste between systems.

📣

Campaign Content Translation

Translates the messaging content that makes up a Braze Campaign, ready to configure for each target-language send.

🧭

Canvas Step & Journey Translation

Extracts and translates content across the individual steps of a Canvas journey, keeping every branch consistent across languages.

✉️

Email Template Translation

Localizes Email template content and structure, preserving the template so it renders correctly once translated content is applied.

🤖

Flexible Translation Workflows

Choose fully human translation by ISO 17100-certified linguists for brand-critical campaigns, AI-powered NMT with ISO 18587-certified post-editing for high-volume sends, or a blended model per content type.

🔒

Enterprise Security & ISO Certification

Every project is protected by ISO 27001 (Information Security), ISO 17100 (Translation Services), and ISO 18587 (MT Post-Editing) — the compliance standard required for global customer engagement programs.

Content Coverage

Translate Every Type of Braze Messaging Content

The connector focuses on the three content types where customer engagement messaging actually lives in Braze.

Campaign Messaging ContentCanvas Steps & JourneysCanvas Branching & Decision CopyEmail Template ContentEmail Subject Lines & Preview TextTemplate Variables & Personalization Tags

Who Uses It

Use Cases for the Braze Translation Connector

From lifecycle marketing teams to global CRM programs — see how organizations running Braze use the GPI connector to localize customer engagement at scale.

🔄

Lifecycle Marketing & Canvas Journey Teams

Teams running multi-step Canvas journeys localize every branch and decision point — so international customers move through the same lifecycle experience as the source market.

🌍

Global CRM & Loyalty Programs

CRM and loyalty teams sending localized Campaigns across regions keep messaging consistent in every language without rebuilding campaigns per market.

🛍️

E-Commerce Lifecycle Email Programs

E-commerce brands running multilingual transactional and lifecycle Email templates in Braze localize template content while preserving the structure each template depends on.

📋

Marketing Operations Managing Multi-Language Programs

Marketing ops teams coordinating Campaigns, Canvas, and Email across many languages use the connector to track translation status across all three content types in one place.

Translation Expertise for Customer Engagement

Professional Localization Built Into Your Braze Workflow

GPI has delivered professional translation and localization services for over 25 years, supporting global marketing and lifecycle teams across every major customer engagement and marketing automation platform. The Braze connector brings that expertise directly into your campaign and journey content.

  • Professional linguists across 200+ languages with marketing and lifecycle content specializations
  • API-based integration — no manual export/import step between Braze and the translation workflow
  • Scalable workflow options — professional human linguists, AI-assisted NMT with post-editing, or a combined model per content type
  • 24/7 Translation Portal access for marketing teams and regional stakeholders across every time zone
  • Full project visibility — quotes, proposals, delivery schedules, and status reports managed from within the Translation Portal
  • 25+ years of global marketing and customer engagement localization experience

ISO Certifications

17100

ISO 17100

Translation Services

18587

ISO 18587

MT Post-Editing

27001

ISO 27001

Info Security

200+

Languages & Dialects Supported

25+

Years of Localization Expertise

500+

Enterprise Clients Worldwide

24/7

Global Support Coverage

FAQ

Frequently Asked Questions

Ready to Localize Your Braze Campaigns and Canvas Journeys?

The GPI Braze Translation Connector pulls Campaign, Canvas, and Email template content directly via the Braze API, and is backed by ISO 17100, ISO 18587, and ISO 27001 certifications. Request a demo and see it running with your Braze workspace in under 30 minutes.

Why GPI

API-based integrationCampaign, Canvas & Email coverageISO 17100 · 18587 · 27001No licensing fees25+ years of expertise

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