German Localization
In order to attract German-speaking customers and clients, you will have to familiarize yourself with the idea of German localization. German localization is the process of adapting the language, appearance, and functionality of a product or website for German-speaking markets. German presents a variety of unique challenges to German-speaking localization professionals.

To ensure a positive reception of your software, website and documentation, it is a good idea to work with an experienced localization company. Your localization service provider should employ native German-speaking teams of localization specialists who understand how to anticipate and solve the myriad of potential German localization issues.
Some examples of localization issues:
German Localization: Website Issues
German Localization Requirements
Color scheme
Inoffensive colors for example
Date, time, currency formats
Change to standard German formats
eCommerce payments
Enable various payment methods such as bank transfers
German Localization: Software Issues
German Localization Requirements
Time-to-market
Translation memory tools help speed translation
High user expectations
Testers should be German speakers
German Localization: Documentation Issues
German Localization Requirements
Text length
Accommodate possible text expansion/contraction
Printing German fonts
Embed fonts in PDF file for printer