Russian Localization

To attract Russian customers and clients, you will have to familiarize yourself with the idea of Russian localization. Russian localization is the process of adapting the language, appearance, and functionality of a product or website for Russia. Russian presents a variety of unique challenges to Russian localization professionals.

To ensure a positive reception of your software, website, and documentation, it is a good idea to work with an experienced localization company. Your localization service provider should employ native Russian teams of localization specialists who understand how to anticipate and solve the myriad of potential Russian localization issues.

Some examples of localization issues:

Website Issues

Localization Requirements

Color scheme

Inoffensive colors for example

Date, time, currency formats

Change to standard Russian formats

eCommerce payments

Enable various payment methods such as bank transfers

Software Issues

Localization Requirements

Time-to-market

Translation memory tools help speed translation

High user expectations

Testers should be Russian speakers

Documentation Issues

Localization Requirements

Text length

Accommodate possible text expansion/contraction

Printing Russian fonts

Embed fonts in PDF file for printer